{"id":12,"date":"2025-09-23T23:26:08","date_gmt":"2025-09-23T23:26:08","guid":{"rendered":"https:\/\/gissaanmedic.gm\/?page_id=12"},"modified":"2025-09-30T07:46:45","modified_gmt":"2025-09-30T07:46:45","slug":"home","status":"publish","type":"page","link":"https:\/\/gissaanmedic.gm\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t
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HEALTH EQUITY, ALWAYS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Gissaan Diagnostic Medical center<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Gissaan Diagnostic Medical Center limited is registered in the Gambia as a private commercial medical diagnostic company. In the development of every nation, health is given a particular emphasis and focus. Therefore, the availability of adequate, affordable, guaranteed, reliable and efficient health delivery system is required<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLearn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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OUR SERVICE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Executive Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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This private commercial medical diagnostic center\u00a0is a start-up company committed to providing the most convenient, friendliest medical diagnostic testing services to the physicians, doctors, patients and every health care provider within and outside the proposed area. This center is expected to quickly gain market share\u00a0serving The Gambia medical community and its surrounding.<\/p>

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Emergency
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Stand-by
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First Aid
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DNA Testing<\/h5>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Objective<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0 Gissaan medical center shall\u00a0establish three significant objectives\u00a0to pursue. The first is securing a good percentage of the physicians in the key medical structures as customers. The second objective is to develop a good and sustainable source of its revenue from physicians\u00a0who practice in the nearby vicinity. The third objective is the desire\u00a0to reach profitability\u00a0with 12 months. This is especially important since the private medical center will be using funds from partners and would like to see a positive output fairly soon<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Market<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Gissaan medical center will\u00a0identify two market segments it will serve.<\/p>

  1. First is the large number of physicians\u00a0that have\u00a0a practice in and around the Main referral facilities (Hospitals and health centers\/clinics). This customer segment will have potential customers with a promising growth rate.<\/li>
  2. The second group is physicians that have\u00a0medical practices in other nearby facilities and communities. The center will also attract people who wish to exclusively have their personal diagnostic investigations on their own (outpatient).<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Strategy and Implementation Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Gissaan medical center will leverage their competitive edge of\u00a0a convenient location within a large medical facility to help it quickly gain market share. The medical center will develop a strategic marketing plan that will use several different methods to develop local awareness of\u00a0it and the benefits offered. The center will also develop a sales strategy to help turn the qualified leads into clients by emphasizing the significant benefits that physicians can offer their patients by sending them to Gissaan medical center.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Personel Plan<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    • The general medical manager\/Lab Scientist will handle business development, coordinate diagnostic work and assort technical work.<\/li>
    • Phlebotomists on staff at any one time to draw blood<\/li>
    • Lab technician will be responsible for doing onsite blood tests. The general lab manager will be able to fill in as needed in this capacity.<\/li>
    • A cleaner<\/li>
    • A security<\/li>
    • Receptionist<\/li>
    • Marketing agents<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      \n\t\t\t\tSkill<\/span>\n\t\t\t\t\t\t\t\t\t87%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\tSkill<\/span>\n\t\t\t\t\t\t\t\t\t92%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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      Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      Gissaan medical center shall be managed by a group of qualified medical personnel headed by a senior laboratory scientist. The team shall be assisted by a strong backup team of lab\/radiology assistance who are equally trained to their task.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      Input and Output Indicators<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      The success for every business adventure is based on a lot of indicators. These indicators could be either input or the output indicators that reflects the true representation of the business plan. These indicators help to predict the successful outcome of the business and its available entities.<\/p>

      1. Well-structured and organized business entity.<\/li>
      2. A good working relationship with doctors and clinicians around the country.<\/li>
      3. Quarterly and annual progress, activity and financial reports.<\/li>
      4. Modern medical diagnostic equipment installed at the center for reliable and accurate lab results.<\/li><\/ol>

        A well-coordinated and monitoring plan mainly done by the partners<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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        Location<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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        BRUSUBI PHASE ONE (1) Opposite Afrimed<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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        What Our Patients Say<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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        Real Stories from Our Grateful Patients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        <\/i><\/i><\/i><\/i><\/i> 5\/5<\/span><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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        I had a great experience with Gissaan Medical Center. The staff was knowledgeable and made me feel comfortable during my visit.<\/div>\n\t\t\t\n\t\t\t\t\t\t
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        Sarah Johnson<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
        Happy Patient<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        HEALTH EQUITY, ALWAYS Gissaan Diagnostic Medical center Gissaan Diagnostic Medical Center limited is registered in the Gambia as a private […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/gissaanmedic.gm\/index.php\/wp-json\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gissaanmedic.gm\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gissaanmedic.gm\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gissaanmedic.gm\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gissaanmedic.gm\/index.php\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":28,"href":"https:\/\/gissaanmedic.gm\/index.php\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":266,"href":"https:\/\/gissaanmedic.gm\/index.php\/wp-json\/wp\/v2\/pages\/12\/revisions\/266"}],"wp:attachment":[{"href":"https:\/\/gissaanmedic.gm\/index.php\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}