HEALTH EQUITY, ALWAYS
Gissaan Diagnostic Medical center
Gissaan Diagnostic Medical Center limited is registered in the Gambia as a private commercial medical diagnostic company. In the development of every nation, health is given a particular emphasis and focus. Therefore, the availability of adequate, affordable, guaranteed, reliable and efficient health delivery system is required
OUR SERVICE
Executive Summary
This private commercial medical diagnostic center is a start-up company committed to providing the most convenient, friendliest medical diagnostic testing services to the physicians, doctors, patients and every health care provider within and outside the proposed area. This center is expected to quickly gain market share serving The Gambia medical community and its surrounding.
Emergency
Contact
Stand-by
Ambulance
First Aid
Service
DNA Testing
Objective
Gissaan medical center shall establish three significant objectives to pursue. The first is securing a good percentage of the physicians in the key medical structures as customers. The second objective is to develop a good and sustainable source of its revenue from physicians who practice in the nearby vicinity. The third objective is the desire to reach profitability with 12 months. This is especially important since the private medical center will be using funds from partners and would like to see a positive output fairly soon
Market
Gissaan medical center will identify two market segments it will serve.
- First is the large number of physicians that have a practice in and around the Main referral facilities (Hospitals and health centers/clinics). This customer segment will have potential customers with a promising growth rate.
- The second group is physicians that have medical practices in other nearby facilities and communities. The center will also attract people who wish to exclusively have their personal diagnostic investigations on their own (outpatient).
Strategy and Implementation Summary
Gissaan medical center will leverage their competitive edge of a convenient location within a large medical facility to help it quickly gain market share. The medical center will develop a strategic marketing plan that will use several different methods to develop local awareness of it and the benefits offered. The center will also develop a sales strategy to help turn the qualified leads into clients by emphasizing the significant benefits that physicians can offer their patients by sending them to Gissaan medical center.
Personel Plan
- The general medical manager/Lab Scientist will handle business development, coordinate diagnostic work and assort technical work.
- Phlebotomists on staff at any one time to draw blood
- Lab technician will be responsible for doing onsite blood tests. The general lab manager will be able to fill in as needed in this capacity.
- A cleaner
- A security
- Receptionist
- Marketing agents
Management
Gissaan medical center shall be managed by a group of qualified medical personnel headed by a senior laboratory scientist. The team shall be assisted by a strong backup team of lab/radiology assistance who are equally trained to their task.
Input and Output Indicators
The success for every business adventure is based on a lot of indicators. These indicators could be either input or the output indicators that reflects the true representation of the business plan. These indicators help to predict the successful outcome of the business and its available entities.
- Well-structured and organized business entity.
- A good working relationship with doctors and clinicians around the country.
- Quarterly and annual progress, activity and financial reports.
- Modern medical diagnostic equipment installed at the center for reliable and accurate lab results.
A well-coordinated and monitoring plan mainly done by the partners
Location
BRUSUBI PHASE ONE (1) Opposite Afrimed