About us

About Us

Introduction

Protect yourself and the ones you love

Gissaan Diagnostic Medical Center limited is registered in the Gambia as a private commercial medical diagnostic company. In the development of every nation, health is given a particular emphasis and focus. Therefore, the availability of adequate, guaranteed, reliable and efficient health delivery system is required. Health availability of every nation is driven by a well-structured health system and a proper service delivery system. Health as mentioned is an important component of every developed or developing nation.  The health delivery system of every nation is composed of different aspects and the key among them is the diagnostics or medical diagnostic services. Every successful treatment of any case stems out from a very structured and efficient medical diagnostic service.

The Gambia is a small developing country in the western part of Africa. Like every developing country, The Gambia is doing a lot in trying to strengthen its health care system in all aspects. One area that requires a lot of reforms is the medical diagnostic service. The country has few hospitals and a main teaching hospital situated at the capital, Banjul. This hospital serves as the main referral hospital in The Gambia and it’s expected to be the most equipped hospital in the country. Contrary to this fact, the teaching hospital housing most of the trained personnel and better equipment experiences a lot of problems in terms of timely, rapid and accurate diagnosis. This problem stems from lack of modern and adequate diagnostic equipment and therefore a lot of the medical diagnostics cannot be done in the various government hospitals around the country. With this situation, a lot of patients will go out to seek these diagnostic services at the private facilities or the neighboring countries. The private laboratory facilities are sometimes faced with lack of proper equipment and medical laboratory supplies thereby unable to carry some of the lab investigations sent to them from the main hospitals.

Patient care cannot be efficient without an appropriate medical diagnosis. In this vein, Gissaan diagnostic medical center wishes to play its part in delivering affordable, reliable, timely and accurate diagnostic services to The Gambian people and its neighbors where possible. The medical center intends to carry out if not all but most of the expected medical diagnostic requests including medical imaging at a stipulated cost for all the tests sent to the center.v 

Competitive Edge

Gissaan medical center’s competitive edge is convenience. In the medical diagnostics analysis industry, it is hard to differentiate yourself from competitors assuming a few basic levels of care and performance:

  • You accept several popular insurance plans; otherwise, many patients could not use your service.
  • You provide fast analysis; tests are completed and reported on the spot or within the soonest possible time.
  • You provide accurate, precise results.
  • Introducing new diagnostic tests e.g.; Paternity DNA, diverse molecular analysis and various imaging techniques.
  • The affordability of laboratory tests to even the less privileged.

If these basic, foundational levels of performance are met, then you are competitive. This is why convenience is so important and why it is an effective way of distinguishing one diagnostic center from another. The physician is looking for a way to get a laboratory sample from a patient that is easiest from the patient’s perspective.

Other factors include maintaining a high level of customer satisfaction. If these were not met it would not “kill the deal” but would decrease sales. Here are some important customer service elements that all future employees of Gissaan medical center will emphasize:

  • The receptionists and phlebotomists are friendly.
  • A satisfactory specimen is secured on the first try.
  • Patient discomfort is minimized.
  • The phlebotomist was able to personify the laboratory and promote a positive impression between the lab and the patient.
  • Risk reduction to all patients including medical imaging.

These customer service factors will certainly be taught to all employees to ensure the most positive patient experience.

AIMS AND OBJECTIVES

Setting up a business is always a challenge more so when a health-related business. The demand for meeting the health expectations is always a prime objective. Business in health is always a challenge because the business adventure is expected to meet even the minimum health requirements. Achieving these minimum requirements is what makes the whole adventure an added task. The proposed business is a private commercial medical diagnostic center to be situated in Brusubi phase 1 in the west coast region of The Gambia. The medical center is going to generate income in its totality and also meet the requirements to participate in strengthening and providing reliable and efficient diagnostic results to patients.  Medical diagnostic service in The Gambia has its challenges and this commercial medical diagnostic center to be opened will do its best to put up solutions to some of the existing problems as below;

  • Provide a reliable and efficient business plan
  • Provide reliable, efficient, accurate and timely diagnostic results.
  • The medical diagnostic center will in its mandate generate income to help in its sustenance.
  • The medical center will put up a sustainable network with other health institutions (clinics, labs, hospitals and pharmacies) so as to improve the diagnostic process in The Gambia.
  • Capacity building is key in achieving the aims an objective of the lab so therefore, the lab will play its role in recruiting and training its staff.

Providing reliable and accurate results goes with the right equipment’s so therefore the medical center will be equipped with some of the modern medical diagnostic equipment for timely and précised diagnostic results

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